a new way of communication and expression
LIMITED EDITION CLOTHING COLLECTION
Any behavior, any expression, any act has in it a message. HIDDEN collection was born from a study on modern communication. We have created a limited edition sweatshirt with a code world printed on the front; the morse code, the first type of digital code in history, and the minimal style utilized represent our intent to underline the incompleteness and potentiality of the digital language when we speak about feelings and emotions. We focused on the fact that frequently we are linked by “likes” but in a silent world. The phrase printed on the sweatshirt means ” I love u”. Our intent is to create a new digital language, a new way of communication and expression, so cryptic to force people to communicate to each other, discover forgotten values and find themself in a off-line real word no more hidden behind screen. We chose fashion, and decided to create a sweatshirts collection, cause fashion is art and communication; if our body is a frame we become the message. Hidden project wants to create the opportunity to built a new beginning, with the experience of the past and the awareness of the problems, finally in a world really and deeply connected.